‘Avatar’ Showing It Might Have Some Legs
Published on: 23rd December, 2009
Box Office Mojo has reported that Avatar added another $16 million to it’s box office on Monday. Considering the soft opening that the movie had over the weekend ($77 million), due to sold out shows and a snow storm that hit most of the east coast, this might just be the beginning of some staying power for James Cameron’s latest project. Titanic, the previous Cameron film released 12 years ago managed to stay in theaters for almost 11 months, which helped to make it one of the top box office earners in history.
Compared more with this past year’s financial heavy-hitter, Transformers: Revenge of the Fallen – which opened to around $102 million, in June – it only made $14 million on the Monday following it’s opening weekend. They’re slightly comparable in that both were released during a time when families and younger filmgoers have more free-time, with Independence Day being the following weekend for Transformers 2, and Christmas coming this weekend, Avatar’s second weekend .
It’ll be interesting to see how well Avatar is able to hold on, between the varied opinions on the film; the positive word of mouth; and the opening of another potential box office smash in Robert Downey Jr. and Guy Ritchie’s Sherlock Holmes. Whether or not Avatar proves itself to be the next financial Titanic or not, it will be an epic clash in the box office this weekend.
